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Roberts, A. (1999a, August 01). TvSpan. ANA - ESOMAR. Retrieved May 02, 2024, from
https://ana.esomar.org/documents/tvspan
Roberts, A. (1994a, June 15). Media exposure and consumer purchasing. ANA - ESOMAR. Retrieved May 02, 2024, from
https://ana.esomar.org/documents/media-exposure-and-consumer-purchasing